Case Study: Enhancing Online Presence for a British Composer

Project Objective

The primary goal was to design a landing page for a British composer, incorporating his provided content and collaborating on logo design and branding. The project also included creating a mobile-responsive design, designing a secondary landing page for a marketing campaign, and optimizing the site with meta account structuring and pixel integration.

My Role: UI Designer & Project Manager

I served as both the UI Designer and Project Manager. My responsibilities included designing the landing pages, collaborating with a logo designer, ensuring mobile responsiveness, creating a cost-effective marketing campaign page, and handling technical integrations.

Scope of Work

Landing Page Design and Branding: Designing a visually appealing landing page based on the composer’s content and collaborating with a logo designer to establish a cohesive brand identity.

Mobile Responsiveness: Addressing issues with mobile responsiveness and ensuring the design provided an optimal experience on all devices.
Marketing Campaign Page: Creating an intuitive landing page for the composer’s marketing campaign, integrating links to his work, and maintaining a professional look to save costs on third-party services.

Technical Integration: Structuring the composer’s meta account and integrating Facebook Pixel for tracking and analytics.

UX/UI Design Process

Initial Landing Page Design and Branding:

Working closely with the composer and a logo designer, I created a landing page that captured the essence of his brand.

Visual Hierarchy

Emphasizing key information such as the composer’s bio, recent works, and contact details.

Consistent Branding

Using the newly designed logo and brand colors to ensure a cohesive look.

User Experience

Incorporating clear navigation and compelling CTAs to engage visitors.

Ensuring Mobile Responsiveness:

During the initial design phase, issues with mobile responsiveness were identified.

Responsive Design Principles

Applied best practices to ensure the landing page adapted seamlessly to various screen sizes.

Testing and Optimization

Conducted extensive testing on different devices to confirm a consistent and user-friendly experience.

Marketing Campaign Page Design

To support the composer’s marketing efforts, I designed a secondary landing page featuring:

Comprehensive Links

Integrating links to the composer’s portfolio, social media, and streaming platforms.

Cost-Effective Solutions

By designing an intuitive and professional page in-house, significant savings were achieved compared to third-party services.

Technical Integration:

Enhancing the composer’s online presence included:

Meta Account Structuring

Organized and optimized the composer’s meta account for better online visibility and engagement.

Pixel Integration

Implemented Facebook Pixel to track user interactions and gather valuable analytics data.

Outcome and Impact

The project resulted in a highly professional and visually appealing online presence for the British composer.

Key achievements included:

The landing pages provided a seamless experience across devices, making it easy for visitors to access and engage with the composer’s content.
The cohesive design and branding helped establish a strong online identity.
The in-house design of the marketing campaign page saved the composer significant costs while maintaining a high standard of quality.
The meta account structuring and pixel integration provided valuable insights and improved online performance.

Conclusion

The project involved designing and branding a landing page for a British composer, integrating e-commerce, and ensuring mobile responsiveness. The first design was approved, and stakeholders were pleased. Collaborative efforts led to a professional, user-friendly website meeting all objectives and client expectations.